Print on Demand chennai is a printing technology in which a copy is not created until after an order is received. Using traditional printing technology, such as linocut, Gutenberg letter press or offset printing, it is quite complicated, if not impossible in economic and practical terms, to print a single unit of something. This is why Print on Demand developed only after digital printing was invented. Many presses use POD in special circumstances, such as reprinting older titles that had been out of print or doing test marketing.
Publisher Problems and POD Benefits
High bookstore returns and low sell-through as a result of the books’ lack of perceived value by the reader.
Database driven on Writers,Printers Chennai coupled with the use of variable data technologies will customize and personalize the book’s content to the reader. Additionally, digital printing technologies offer attractive short-run economies, which may enable the book publisher to operate with a more conservative production forecast.